The traditional volunteering sector is not equipped for the modern age. Established in 2016, Vollie is an online volunteering marketplace that connects modern-day professionals wanting to help change the world with charities, not-for-profits and social enterprises for skill-based virtual volunteering. In 2020, they rebuilt the platform to take volunteering to the masses.
Vollie was ready to launch the second iteration of their platform, Vollie 2.0, taking volunteering to a whole new level. Vollie wanted to get as much awareness about the new platform through unique and organic content that cuts-through and connects with their target audience.
Vollie specifically wanted to:
Across a 7-week period, communication tailored to Vollie’s brand and the audience went out across Vollie’s social channels. New records were created for Vollie’s performance during the campaign period - i.e. number of projects posted, number of volunteers sign ups, etc.
Vollie 2.0 enables charities and not-for-profits to receive thousands of dollars worth of value for free. By boosting the reach, awareness and engagement of Vollie, this campaign enabled 100s of charities and not-for-profits to receive skilled-volunteer help with some of their biggest problems and enable them to solve some of society’s biggest problems.
“Working with the team at Mindly was made so easy. They did a significant amount of research, providing me with an in-depth report, which was as good as I’ve ever seen in my 15+ years of marketing and business development.
They helped launch Vollie 2.0 across social and got fantastic results. The creative was fun, exciting and engaging. They really helped take our platform to the next level, hitting key objectives, one of which was scaling the number of projects listed on Vollie, which grew from an average of 50-75 projects to almost 300 projects. We received key inbound enquiries from enterprise clients weekly, which Mindly has been a significant part of.
Overall, I couldn’t recommend Mindly Studio highly enough. They’re a real breath of fresh air in a very cluttered space, where a lot of agencies take a cookie-cutter approach. The service was very personalised. It was a pleasure to work with Daniel and Natalia.”
- Matt Boyd, CEO of Vollie