The home of online volunteering

Communication design/social campaign

The traditional volunteering sector is not equipped for the modern age. Established in 2016, Vollie is an online volunteering marketplace that connects modern-day professionals wanting to help change the world with charities, not-for-profits and social enterprises for skill-based virtual volunteering. In 2020, they rebuilt the platform to take volunteering to the masses.

  • User Research
  • Data Analysis
  • Personas
  • Co-design Workshop
  • Design Sprints
  • Communication Design
  • Campaign Management

Create a unique social campaign to raise awareness & increase sign ups

Vollie was ready to launch the second iteration of their platform, Vollie 2.0, taking volunteering to a whole new level. Vollie wanted to get as much awareness about the new platform through unique and organic content that cuts-through and connects with their target audience.

Vollie specifically wanted to:

  • Raise awareness about the launch of the new platform targeted at 3 core audience segments
  • Increase the number of organisations and projects posted on the platform
  • Increase the number of volunteer applications
  • Increase the number of inbound enquiries from enterprise clients.

Across a 7-week period, communication tailored to Vollie’s brand and the audience went out across Vollie’s social channels. New records were created for Vollie’s performance during the campaign period - i.e. number of projects posted, number of volunteers sign ups, etc.


Vollie 2.0 enables charities and not-for-profits to receive thousands of dollars worth of value for free. By boosting the reach, awareness and engagement of Vollie, this campaign enabled 100s of charities and not-for-profits to receive skilled-volunteer help with some of their biggest problems and enable them to solve some of society’s biggest problems.

See more work

Reinventing the way people share dietary requirements


UX Design/App Design

Ride-sharing for busy kids and parents



Join Mindly Journal

Dropping in with exclusive insights into the design, strategy and innovation space, created with you in mind. No junk mail here.