Flux

Win money by saving money

UX Design/mobile app design

Flux Finance’s mission is to make the topic of money fun and accessible for young Australians. They have an audience of over 200,000 people with their #1 business news podcast “What the Flux”, Credit Score tool, entertaining money content and the Flux App.

The Flux App is aimed to help young people understand money and make great financial decisions in an easy and entertaining way. Mindly Studio worked with Flux to develop a new segment of the Flux app.

  • Discovery & Research
  • User Flows
  • Journey Mapping
  • Wireframing
  • Prototyping
  • UI Design
  • Animation

Design a weekly game that rewards users for saving money

Remember when you committed to saving for a house but gave up as soon as your friends asked you to go out? Saving money is hard, especially for young Australian’s. It requires long-term commitment, a struggle for young people. Flux came up with an idea to fix this; a win-win lottery where users are rewarded for saving money.

We worked with the Flux to come up with an effective solution to saving money - by making it easy and fun. We helped Flux create a weekly game where users can win money by saving money.

The final solution is a weekly game called Win the Week. Users take part in the weekly game to win $250,000 by saving at least $25 and cracking a 7-digit code. Each week, 3 users are rewarded with a $100 prize for taking part in the game.

The purpose of the game is to make saving money a fun and rewarding experience for young Australian’s. By playing the game consistently, users turn saving money into a long-term habit.

You can learn more about Win the Week and the final solution by visiting www.flux.finance/win-the-week or by downloading the free app in the app store.

Impact:

Win the Week gives young Australians a great incentive to save towards long-term commitments, something young people generally struggle with. By making saving money a fun and rewarding experience, 1000s of young Australians are becoming financially empowered with Win the Week.

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