The traditional volunteering sector is not equipped for the modern age. Established in 2016, Vollie is an online volunteering marketplace that connects modern-day professionals wanting to help change the world with charities, not-for-profits and social enterprises for skill-based volunteering. In 2020, they rebuilt the platform to take volunteering to the masses.
Develop a campaign and support the launch of the new platform, Vollie 2.0, in Australia that is targeted at 3 core audience segments. Through organic communication to increase the number of organisations and projects posted on the platform, increase the number of volunteer applications and increase the number of inbound enquiries from enterprise clients.
A strong understanding of Vollie’s audience through in-depth research and data analysis, delivering key insights to drive communication strategy and content. Strategy was based around achieving Vollie’s key objectives with this launch. The ideation workshop with CEO, Matt Boyd, led to great collaboration and aligning visions for the Vollie 2.0 campaign. Across a 7-week period, communication tailored to Vollie’s brand and audience went out across Vollie’s owned channels.
Vollie’s platform is free for Australian charities, not-for-profits and social enterprises. The platform allows these organisations to receive millions of dollars in volunteer value to help change the world. The platform enables more people to volunteer and help organisations in need of their skills and talents remotely.
"Working with the team at Mindly was made so easy. They did a significant amount of research, providing me an in-depth report, which was as good as I’ve ever seen in my 15+ years of marketing and business development.
They helped launch Vollie 2.0 across social and got fantastic results. The creative was fun, exciting and engaging. The call-to-actions were exactly what we wanted. They really helped take our platform to the next level, hitting key objectives, one of which was scaling the number of projects listed on Vollie, which grew from an average of 50-75 projects to almost 300 projects. We received key inbound enquiries from enterprise clients weekly, which Mindly has been a significant part of. We’ve had about a 10% growth in the number of purpose-driven organisations using the platform in the space of a few months.
Overall, I couldn’t recommend Mindly Studio highly enough. They’re a real breath of fresh air in a very cluttered space, where a lot of agencies take a cookie cutter approach. The service was very personalised. It was a pleasure to work with Daniel and Natalia."