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Skin Obsess

SEO & Website Usability

Situation

Skin Obsess is a skin clinic in Melbourne specialising in skin, eyebrow and beauty treatments. They’re a small business dedicated to helping their clients build confidence with custom skin routines and facials and uniquely sculpted brows.

Challenge

Growing online presence

Growing online presence and making Skin Obsess' brand widely known in Melbourne. Increase the amount of organic traffic to the website and the number of enquiries and bookings through the website. Skin Obsess wants to become one of Melbourne’s leading beauty salons and expand their business to more salons.

Activities Performed

  • User research
  • Competition research
  • Keyword research
  • Website audit
  • Website optimisation
  • Link building
  • Local SEO
  • Strategic recommendations

Solution

Through research, we identified that the online Skin Obsess’ presence is poor. Customers were unable to find their website due to a lack of search engine optimisation. We identified the opportunity to improve online bookings and enquiries by performing keyword research and search optimisation. We improved the usability of their website, which not only boosted SEO rankings but gave Skin Obsess’ customers a better brand experience.

Impact

Key Results

  • +3,500% increase in organic search clicks
  • +581% increase in organic impressions
  • +223% increase in website page loading speed
  • 10+ first page listings in Google search results

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